Pepsi has apologized and deleted a social media post after it stirred controversy over a reference to "asking for permission," which critics said made light of consent.
According to screenshots shared on social media, the post on Pepsi's Threads account said, "Pepsi Wild Cherry is what happens when regular cherry stops asking for permission."
On July 7, the soda brand shared an apology for the post.
"Our recent Wild Cherry post landed in a way we never intended. We hear you, we’re sorry, and the post has been deleted," Pepsi's post said. According to social media users, the post remained online for several hours before it was deleted.
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